Messages to Motivate icon.png

Messages to Motivate Voters

As the official source of election information in your jurisdiction, you are responsible for informing everyone in your community about how the voting process works. This course will introduce you to the types of messages and communication tools that your election office can use to inspire different audiences so that they come to the polls election after election.

Course objectives

After completing this course, you will:

  • Understand what research shows about different civic audiences, their informational needs, and their motivations
  • Know how to write nonpartisan messages that encourage civic participation
  • Learn ways to boost and test your messages for effectiveness

Which format is right for you?

90-MINUTE COURSE

Our 90-minute course provides an overview of how to select and create messages to motivate civic participation.

 

 

 

 

5-HOUR COURSE

Our 5-hour course provides an overview of how to select and create messages to motivate civic participation and includes a work block in which participants will collaborate on a comprehensive messaging plan with one-on-one support from CTCL instructors.  

By taking the 5-hour course, you'll get feedback on your existing messaging strategies, a deeper dive into how to measure the effectiveness of your campaigns, and you can seek follow-up support from CTCL long after the course is over.


Ready to learn?

We're ready to prepare a course to fit your needs. Click the link below to start the conversation.

If you're curious about our other courses, you can check out our main Professional Development page.