Improving Your Election Website (90-minute course)

This course is a professional development program that will introduce you to important research and principles on publishing election information online so you can better serve the public through your election website.

People are increasingly looking online for civic information, and research shows that they prefer local websites over state websites. Unfortunately, many local and county election websites are missing important information or are difficult to navigate. With this training, you’ll develop new communication and publishing skills that you can immediately put into action to create a user-friendly election website.

Our 90-minute course includes include an audit of your current site. At the end of the course, CTCL instructors will offer specific, tailored revision suggestions for you to consider and implement.

Does your office not currently have a website? If so, our 2-3 day Building a New Election Website course is what you need to get started.

Course objectives

After completing this course, you will:

  • Recognize how people seek civic information on election websites
  • Be familiar with principles of plain design and plain language
  • Understand how to update your website through different stages of the election cycle
  • Know how to track website visits and performance statistics
  • Have concrete revision suggestions to consider and implement

Course outline

Part 1: Accessing key civic information

  • Breakout: searching for civic information on a county election website
  • Audit of your current website

Part 2: Principles for making election information usable

  • Empathy exercise
  • Principles of plain design
  • Principles of plain language
  • Breakout: writing election information in plain language

10-minute break

Part 3: Maintaining your website/revision suggestions

  • How to maintain your website and tailor it to the election cycle
  • Introduction to website analytics
  • Discussion: revision suggestions for your election website

Ready to learn?

We're ready to prepare a course to fit your needs. Click the link below to start the conversation.