CTCL Reaches Millions of Voters through New Facebook Feature

With Facebook’s new Preview Your Ballot feature, voters this year have a convenient source of election information right at their fingertips. And behind this helpful tool are the civic datasets created by the Center for Technology and Civic Life.

As part of our mission to increase access to important civic information, CTCL gathers and publishes our nation’s largest civic datasets that answer the questions “What’s on my ballot?” and “Who are my elected officials?” Then, we work to provide this information where people already are -- to help make civic engagement fit into people’s everyday lives. 

With Preview Your Ballot, Facebook is placing information to help voters prepare for Election Day in the same place where people keep up with their family, friends, and communities. 

Beginning Wednesday, November 2, Preview Your Ballot began to appear in everyone’s Facebook feed. According to the Pew Research Center, 72% of online adults in the United States are Facebook users.

Preview Your Ballot is easy to use. It asks you to enter your address and then shows you what’s on your ballot. Candidates are presented in random order, and you can read about their positions, see endorsements, and visit the candidates’ websites to help you make up your mind. You can save favorites to make a voting plan for yourself, and if you want, you can even share with friends the people and positions you’re supporting.

Facebook and CTCL have gained notice and acclaim for the new tool, including spotlights from the New York Times, Wall Street Journal, The Hill, USA Today, Mashable, and CNET

It’s our hope that Preview Your Ballot will help people across the U.S. learn what’s on their ballots, get informed about the issues and candidates, and go to the polls on Election Day.