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CTCL Training: Enhancing Social Media Outreach

Our Government Services team at Center for Technology and Civic Life designed and taught a custom online training course created to meet the needs of the St. Louis County Election Board and their social media outreach program.

During the course, Whitney May, Director of Government Services, and Kurt Sampsel, Government Services Associate led election staff through audits of their Twitter and Facebook performances, as well as best practices from the field. They also discuss the importance of setting goals, writing effective messages to mobilize people to participate, and using analytics to measure impact and make decisions.