#CACEOSocial: Online Voter Engagement

A 5-hour training on social media and design best practices to help you better communicate with voters.

Increasingly people are looking online for election information using their mobile devices. With that in mind, this training will equip you with tools to better understand your audience, put information where they are looking for it, and engage them with well-designed graphics.

Important: This is a hands-on training. Remember to bring your laptop and your printed participant guide (Dropbox) or printed participant guide (Google Drive).
 

Additional resources for you

Training presentation slides (Dropbox)
Training presentation slides (Google Drive)

Twitter
Twitter Analytics
Promoted Tweets
Hootsuite for social media account management
Tweetdeck for Twitter account management

Design
Unsplash for free stock photos
Pexels for free stock photos
Center for Civic Design for civic icons and illustrations
 

Logistics

Date
Wednesday, February 17

Location
Sacramento County Voter Registration and Elections Office
7000 65th Street, Suite A
Sacramento, CA 95823

Date
Friday, February 19

Location
Orange County Registrar's Office
1300 South Grand Avenue, Building C
Santa Ana, CA 92705
(At the corner of Grand Avenue and McFadden)

Agenda
10:00 am - 11:00 am       Understanding your audience
11:00 am - 11:15 am         Break
11:15 am - 12:00 pm        Twitter mechanics
12:00 pm - 1:00 pm        Lunch on your own
1:00 pm - 2:15 pm           Twitter strategy
2:15 pm - 2:30 pm          Break
2:30 pm - 4:00 pm         Designing engaging content
 

What you'll need to bring

Twitter images for training